Client
Veera
Paris
Role
Brand design
Concept
Everyone deserves a great identity for their brand. So did a young and promising fashion designer from Ukraine whois gradually making it big in Paris. Veera is the designer’s name, so ‘V’ is a symbol behind the artist, who will write her own history in becoming a skilled and demanded designer.
Solution
I went wuth a seamless graphic in the best tradition of fashion logos, but with a personal touch. ‘V’ being the first letter of the designer’s name as well as the symbol of victory, with lines pointing up and outwards, creating a visual metaphor for a variety of choices and directions.
