Client
Sati Kazanova
Russia
Role
Brand design / Web Ui/Ux
Concept
A famous Russian pop star Sati decided to take a more spiritual path of mantra singing, yoga and meditation. That is what drove the creation of the socially-oriented brand Sati Ethnica that stands for supporting these communities. My job was to create a symbol for her vision. The brand also needed a light, airy website to create brand awareness, to tell a story and to help people connect through seminars and other events.
Solution
I designed a circular stellar form of energy flow with Sri-Yantra, a mystical diagram, adding Sati’s name in the center. Together with the client we decided not to have any obvious ethnic motives within the brand. A website came out clean, seamless, spacious and contemporary.
