Client
Knight Frank
Russia
Role
Landing page Ui/Ux design
Concept
World renowned real estate agency’s Russian office needed a landing page to expand their client database. An overall visual style had to be maintained with slight adjustments to fit the Russian market.
Solution
The website was designed using the AIDA principle. First, grabbing the user’s attention and helping them to develop interest with the help of a little backstory and stats. Then leading the user through a decision-making process by stating facts, thus helping them to develop trust. And finally, prompting the user towards an action and achieving the website’s sole purpose of generating leads.
