Client

Sati Kazanova
Russia

 

Role

Brand design / Web Ui/Ux

Concept

A famous Russian pop star Sati decided to take a more spiritual path of mantra singing, yoga and meditation. That is what drove the creation of the socially-oriented brand Sati Ethnica that stands for supporting these communities. My job was to create a symbol for her vision. The brand also needed a light, airy website to create brand awareness, to tell a story and to help people connect through seminars and other events.

 

Solution

I designed a circular stellar form of energy flow with Sri-Yantra, a mystical diagram, adding Sati’s name in the center. Together with the client we decided not to have any obvious ethnic motives within the brand. A website came out clean, seamless, spacious and contemporary.

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