Client

Jackson Flynt Winery
New Zealand

 

Role

Brand design

Concept

Pinot Noir and Chardonnay, Central Otago, New Zealand. “Excel, stand out, be like no other, be exceptional. Keep it clean, bold and subtle at the same time.” This was the direction I was given in order to create a brand for the competing wine market of the South Pacific.

 

Solution

Minimalistic isometric abbreviation of a brand’s name in a monochrome scheme to create contrast and to compliment the product’s natural colours. The front of the bottle is kept clean, only with the essential information. The design of the paper bag is simple, with a circle, indicating whether it’s red or white wine.

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