Eyekraft Optics


Brand & Identity design


Eyerkaft is one of the largest optic companies in Russia. They needed to revamp their logo and visual identity to fit their expansion strategy and increase brand awareness.



As I often do, trying to keep things simple and clear, I went with rounded shapes and fonts. The old logo had muted tones, so I went with bright ones for the new one. After all, seeing clearly is good but seeing things positively is even better. We ended up working productively together for 6 years, creating numerous designs and generating great ideas.

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